Selle Italia launches a saddle inspired by and dedicated to Mathieu Van Der Poel’s victory at the Tour of Flanders: a collectible Flite Boost available in a limited production run of 104 pieces, equal to the number of Ronde Van Vlaanderen editions held as of 2020. The Flite Boost #RVV20 Limited Edition saddle, signed directly by the Dutch champion, can be reserved online on the Selle Italia website starting today, Monday 21st December.

To say he’s the rising star of cycling is an understatement: Mathieu Van Der Poel of the Alpecin Fenix team is one of the upcoming talents destined to make cycling history in the next few years. A history which recently saw him become the three-time cyclo-cross world champion, who in 2020 claimed a chapter in the cycling narrative of this torturous season, winning the Ronde Van Vlaanderen, better known as the Tour of Flanders.

“A success story absolutely deserving of celebration” is what they thought at Selle Italia, so much so as to dedicate a limited edition of a high-end product to the Dutch cyclist: the Flite Boost #RVV20 Limited Edition saddle.

“An exclusive limited production of just 104 pieces, marking the number of Ronde Van Vlaanderen editions held as of today,” commented Nicola Baggio, General Manager of Selle Italia. “A unique saddle that celebrates the talent and class of a young Dutch champion, set to become a collectors’ item for cycling enthusiasts.”

Selle Italia Flite Boost 2020 Mathieu van der Poel limited edition #RVV20
Selle Italia Flite Boost 2020 Mathieu van der Poel limited edition #RVV20. The saddle features the colors and typical lion symbol of the flag of Flanders, flanked by the official race hashtag RVV20.

The saddle features the colors and typical lion symbol of the flag of Flanders, flanked by the official race hashtag RVV20; the rear part is screen printed to highlight the “Limited Edition”, and a label shows the product’s progressive numbering, exactly like a reproduction of the most prestigious artwork. A special edition of the Flite Boost in its Kit Carbonio Superflow version (idmatch L3), and therefore with the following measurements W 145mm x L 250mm.

And as if that weren’t enough, to make everything even more exclusive and further increase its value, the 104 saddles will all be signed by hand directly by Mathieu Van Der Poel.

Mathieu van der Poel wins Ronde van Vlaanderen 2020
Ronde van Vlaanderen 2020, the 104th edition of the Tour of Flanders was held on 18 October 2020, as the 20th event of the 2020 UCI World Tour. The race started in Antwerp and finished in Oudenaarde, Belgium, covering a distance of 241 km. Mathieu van der Poel of the Netherlands won the race, just ahead of Belgian Wout van Aert.

For the occasion, the Asolo-based company has thought up a truly special packaging containing all the information about the Tour of Flanders, MVDP and the Flite Boost saddle, highlighting the uniqueness of this initiative. In other words, the perfect gift to place under the Christmas tree.

The retail price of Flite Boost #RVV20 Limited Edition is £379,90 (€399.90) and as of 21st December, the Van Der Poel saddle can be reserved exclusively online on the official Selle Italia website.

However, you’ll need to be quick if you want one of the 103 Flite Boost #RVV20 Limited Edition saddles: the first one’s already been reserved by Mathieu Van Der Poel.

For more information, see Flite Boost #RVV20 Limited Edition on the official Selle Italia website.

About Selle Italia

Selle Italia is a leader in the design and manufacture of bicycle saddles. Founded in 1897, the firm has operated in the sector for more than 120 years and is based in Asolo (TV), Veneto, where it commercializes more than 1 million products every year. Its products are currently sold all over the world and are unique in terms of performance, comfort, and design.

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