Dura-Ace is the admiral ship of Shimano, the Japanese (now multinational) manufacturer of cycling components (and some other things like fishing tackle and rowing equipment). Here is a brief history of Dura-ace.
Trek has revealed the bike which Jens Voigt will use his Hour Record attempt on September 18. The Trek Speed Concept 9 series bike has Shimano Dura-Ace drivetrain and full disc wheels.
“Handmade by machines” is the slogan of BMC impec. BMC defining their goal as “zero error”. And the result is a really an impressive machine. You can see and feel the perfect quality on every details.