Selle Italia introduces the Flite Boost Pro Team version at Strade Bianche 2021, one of the Italian brand’s most renowned and loved saddles. The new Flite Boost Pro Team Kit Carbonio Superflow is a concentrate of technology: carbon rail with a 10-millimeter increase in length, hard-wearing Fibra-Tek cover material, and with Superflow’s extreme lightness and cutout. A saddle chosen by professionals, now also available for amateurs.
Safety, innovation, and design are at the core of the new Bianchi e-Omnia range, which has chosen Blubrake ABS to give a significant step forwards in the electric revolution, with the aim of shaping a new way of moving.
Fabian Cancellara, the great Swiss cycling champion will be the new Selle Italia brand ambassador with a direct commitment to the development of new products, up to the creation of a dedicated “FC” collection. The partnership will be extended also to all the “Chasing Cancellara” events and with a particular focus on supporting youth cycling through the Swiss Racing Academy.
Selle Italia launches a saddle inspired by and dedicated to Mathieu Van Der Poel’s victory at the Tour of Flanders: a collectible Flite Boost available in a limited production run of 104 pieces, equal to the number of Ronde Van Vlaanderen editions held as of 2020. The Flite Boost #RVV20 Limited Edition saddle, signed directly by the Dutch champion, can be reserved online on the Selle Italia website starting today, Monday 21st December.
Brands matter to cyclists, as is evident from the sales figures of global giants like Trek, Cannondale, Colnago, Bianchi, and Raleigh. Each cycling specialty has its own niche brands, of course, though interestingly, many of the same brands appear in ‘Top 10’ lists of various bike and travel magazines, owing to their reputation for sturdiness, maneuverability, and quality.
The new Flite Boost range by Selle Italia includes two models designed for mountain bike and gravel enthusiasts: the Flite Boost X-Cross Superflow and Flite Boost Gravel Superflow. Two saddles that respond to bikers’ demands: lightness, comfort, resistance, and performance. Both come with the Shock Absorber system between the body and rail, which absorbs vibrations caused by pedaling on rough terrain and feature a TI316 rail and Fibra-tek covering, renowned for their resistance and durability.
In the upcoming 2021 season, the Russian cycling team Gazprom-RusVelo will continue to race on Colnago bicycles. Since 2013 the team has been competing on Colnago bikes and this ongoing partnership will continue next year, the Russian cycling team has announced.
An increasingly personalized experience on the saddle: this is Selle Italia‘s ultimate goal, as it launches a new feature of the idmatch system. The technology is no longer limited to identifying the ideal saddle size, but it can now also define the ideal shape based on pelvic rotation. This novelty is accompanied by the launch of the new Novus Boost Evo saddle, featuring a waved shape designed for those with rear pelvic rotation.
On the occasion of last night’s party to celebrate the 80th birthday of President Giuseppe Bigolin, Selle Italia, the Treviso company also unveiled its new corporate logo. An event, held at the Asolo Golf Club, was attended by cycling champions of the past and numerous friends of the Bigolin family to celebrate the President’s birthday and to celebrate, with the renewal of the logo, the push towards the future that has always characterized the company.
According to reports, Greg LeMond is going to successfully revive his bike brand: he recently raised a bit over $2 million in a private placement investment. In collaboration with Deakin University, new LeMond bikes will use the technology developed by Greg LeMond’s other business, LeMond Carbon.