The environment is an increasingly significant subject for consumers and many companies are now adopting eco-friendly strategies, technologies, and products. Bikes are by definition an environmentally sustainable means of transport so bike lovers, in particular, are increasingly focusing on new ways to help safeguard the environment. Santini Cycling Wear has always been a keen Zero Miles advocate. It also introduced several models made from recycled fabrics in 2020 and this year added TIPA compostable packaging to the mix. Even the World Champion jerseys have been sustainable since January 2021.