Santini has been selected as a sponsor of L’Étape du Tour de France 2022: the Italian cycling wear company is dedicating both a men’s and a women’s collection to the famous amateur cycling event, which takes place on Sunday, July 10th next. The collections will be available to purchase in the Village and also from the brand’s website.
Starting from 2022, Santini will be sponsoring L’Étape du Tour de France, a cycling event that allows thousands of amateur riders to retrace the roads of the Tour de France as part of one of the most appealing and pivotal events on the calendar.
L’Étape attracts in excess of 16,000 competitors from all over the world each year as it not only delivers all of the emotions of cycling the same roads at the Tour riders but also opens up the most beautiful and iconic climbs in the French mountains to the riders.
Next year’s edition on Sunday, July 10th, 2022, will see the peloton tackling Alpe d’Huez in the French Department of Isère. One of the most insidious and grueling climbs in the entire Alpine range, this epic challenge includes 21 hairpin bends, numbered in descending order to help the increasingly exhausted cyclists tick them off.
A special L’Étape du Tour De France 2022 collection by Santini
Santini will be producing a line of cycling wear for L’Étape du Tour de France comprising a men’s kit and a women’s kit, a windproof vest, and accessories such as gloves, cap, and socks. The men’s kit is a mix of dark blue and black while the women’s has a navy blue and light blue color palette. The Italian company is also expanding the capsule collections by adding a cotton t-shirt with the same graphic as the rest of the kit and a water bottle.
Developed the Santini design working group coordinated by Fergus Niland, the collections are an homage to the Alpe d’Huez’s history and its first appearance in the Tour de France in 1952. Fausto Coppi won that year and the images used for the background of the jerseys are taken from the edition of L’Équipe newspaper published the day after his victory.
The white and red bands across the center of the jersey are a nod to the colors of the jersey worn by the great Italian cyclist and his team in that period too. A whole host of other graphic elements also reference Coppi: including the “L’aigle solitaire au Sommet de l’Alpe d’Huez“ script, the 1952-2022 logo on the sleeve, and the reference to the 70th anniversary of the victory and the Alpe d’Huez’s inclusion on the Grande Boucle route.
All of the items can be purchased from the Event Village and from the Santini Cycling Wear website.
About Santini Cycling Wear
Santini Cycling Wear was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a design team with a deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort, and durability.
Santini currently produces 5,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes – remain its central focus as it continues to refine its creations to allow cyclists to pursue their sporting passions in a comfortable but inimitably stylish kit (www.santinicycling.com)
Amaury Sport Organisation
Amaury Sport Organisation is a company that owns, designs, and organizes top international sporting events. Specialized in the “non-stadia” events, it has in-house knowledge of professions linked to the organization, media, and sales of sports events. A.S.O. organizes 250 days of competition per year, with 90 events in 25 countries.
A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motorsports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris, and golf with the Lacoste Ladies Open de France. Amaury Sport Organisation is a subsidiary of the Amaury Group: a media and sports group that owns the newspaper L’Equipe.
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