Santini Cycling Wear and A.S.O. are delighted to announce a new agreement making the Italian brand an official partner to the Tour de France from 2022 to supply prestigious Yellow Jersey and the other official jerseys for the elite multi-stage road race. The sponsorship deal also includes the Tour de France Femmes avec Zwift and L’Étape du Tour.
Santini Cycling Wear CEO Monica Santini says: “This agreement shines out in the portfolio of partnerships our company has built up over its 50-plus years in the professional cycling world”.
Santini goes yellow: the Tour de France to wear made in Italy
From 2022, the Santini Cycling Wear story will be inextricably linked with that of the King of the Grand Tours: the Italian company has been announced as an official partner to the Tour de France. The new deal with A.S.O. (Amaury Sport Organization) means Santini will now supply the leader jerseys for the Grande Boucle, the Tour de France Femmes avec Zwift, and the amateur riders competing in the L’Étape du Tour.
“Signing this agreement was a hugely emotional experience for us and we are genuinely thrilled to announce this partnership with the Tour de France,” commented Santini Cycling Wear CEO Monica Santini. “It marks the continuation of a relationship with A.S.O. begun with the sponsorship of La Vuelta and followed on with the Deutschland Tour. Now we have also added the most important race on the international cycling calendar to our tally”.
The announcement marks the start of a glittering chapter in the story that Santini has been writing since 1965 thanks to the constant commitment of Pietro Santini, his daughters Monica and Paola, and the Italian company’s entire team. Santini’s research and innovation consistently produce superior quality technical wear designed to meet the exacting needs of pro and amateur cyclists alike as well as supporting the leading international cycling events.
As with the rest of its products, Santini will be making all of the official jerseys worn by the Tour de France leaders as well as the women’s edition of the Grande Boucle at its facility in Lallio, just outside Bergamo, Italy, guaranteeing these elite athletes the very finest in Italian quality.
The company will also be making the official replica jerseys that will be on sale to the public as well as the jerseys worn by the amateur riders during the L’Étape du Tour.
Yann Le Moenner, the Amaury Sport Organisation (A.S.O.) CEO commented: “We are glad and proud to welcome Santini on the Tour de France. A new chapter has opened itself for the leader jerseys of La Grande Boucle thanks to this historic brand of cycling equipment. It will offer high-performance products with creative designs to both the elite of world cycling and the regular amateur riders who will once again be present on all the events organized by A.S.O.”.
The agreement is for five years.
Watch the story of the partnership between Santini and A.S.O. in this video:
About Santini Cycling Wear
Santini Cycling Wear was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a design team with a deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort, and durability.
Santini currently produces 5,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people – athletes – remain its central focus as it continues to refine its creations to allow cyclists to pursue their sporting passions in a comfortable but inimitably stylish kit (www.santinicycling.com)
Amaury Sport Organisation
Amaury Sport Organisation is a company that owns, designs, and organizes top international sporting events. Specialized in the “non-stadia” events, it has in-house knowledge of professions linked to the organization, media, and sales of sports events. A.S.O. organizes 250 days of competition per year, with 90 events in 25 countries.
A.S.O. is involved in 5 major sports including cycling with Le Tour de France, motorsports with the Dakar, sailing with the Tour Voile, mass events with the Schneider Electric Marathon de Paris, and golf with the Lacoste Ladies Open de France. Amaury Sport Organisation is a subsidiary of the Amaury Group: a media and sports group that owns the newspaper L’Equipe.
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