Already a partner of the IRONMAN European Series in the past two years, Selle Italia becomes the “Official Bicycle Saddle” and “Supplier Partner” of the IRONMAN Global Series. The new agreement also provides for the production and sale of a customized “Watt” triathlon saddle with the iconic IRONMAN logo, which will be available on online channels as well as in official merchandising at triathlon events marked with the “little red-man”.

Patrick Lange
Patrick Lange of Germany competes in the bike leg during Mainova IRONMAN European Championship on June 30, 2019 in Frankfurt am Main, Germany. (Photo by Joern Pollex/Getty Images for IRONMAN)

Selle Italia announces the extension of the agreement with IRONMAN: as a partner of the European Series in 2019 and 2020, from this year the Italian brand is “Official Bicycle Saddle” and “Supplier Partner” of the IRONMAN Global Series. Furthermore, Selle Italia collaborates with IRONMAN to expand its digital footprint by becoming the “Official Platform Partner” of IRONMAN Virtual Club, and the agreement includes a further element: the production and sale of a triathlon saddle with the prestigious logo from IRONMAN.

“We are pleased to announce the extension of this important partnership with IRONMAN also in this 2021 and for the entire IRONMAN Global Series, a collaboration that once again confirms our commitment in the triathlon segment,” said Giuseppe Bigolin, President of Selle Italia, “and, with the IRONMAN Virtual Club, our strong focus on pursuing a strong and complete digitalization strategy”.

“We are thrilled to extend our global relationship with Selle Italia and, as part of this, launch a line of co-branded ‘Watt’ saddles. The Watt saddle is the ideal product for triathlon, and we look forward to sharing this collaboration with the IRONMAN community” said Matt Wikstrom, IRONMAN Senior Vice President of Global Partnerships.

Selle Italia Watt Special Edition 2021 - Watt Kit Carbonio Superflow Ironman
Selle Italia Watt Special Edition 2021 – Watt Kit Carbonio Superflow Ironman

The new agreement provides for the production and sale – both on online channels and at the official IRONMAN Merchandise Store – of a saddle dedicated to the most important triathlon circuit in the world. This is the specific Watt saddle for the triple discipline, a model launched by Selle Italia at the beginning of 2020 and made in collaboration with the two-time winner of IRONMAN World Championship in Kona, Hawaii, Patrick Lange, who will present the characteristic IRONMAN logo.

The saddle will be available in two variants: Watt Kit Carbonio Superflow with carbon rail for maximum performance, and Watt Gel Superflow with TI316 rail and a layer of gel inside the padding – in the front area – for greater comfort.

The historic agreement will see Selle Italia products exhibited all over the world and available to the more than 250,000 IRONMAN® and IRONMAN® 70.3® athletes who compete on average every year.

Selle Italia Watt Special Edition 2021 - Watt Kit Carbonio Superflow Ironman - detail
Selle Italia Watt Special Edition 2021 – Watt Kit Carbonio Superflow Ironman – detail
Selle Italia Watt Special Edition 2021 - Watt Kit Carbonio Superflow Ironman - detail
Selle Italia Watt Special Edition 2021 – Watt Kit Carbonio Superflow Ironman – detail

For more information on Selle Italia: www.selleitalia.com
For more information on the IRONMAN Group: www.ironman.com

About Selle Italia

Selle Italia is a leader in the design and manufacture of bicycle saddles. Founded in 1897, the firm has operated in the sector for more than 120 years and is based in Asolo (TV), Veneto, where it commercializes more than 1 million products every year. Its products are currently sold all over the world and are unique in terms of performance, comfort, and design.

About The IRONMAN Group

The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, the premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf®, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races.

The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world.

Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance (www.advance.com), a private, family-owned business. For more information, visit IRONMAN official website.

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