Cancellara will be the new Selle Italia brand ambassador

Fabian Cancellara, the great Swiss cycling champion will be the new Selle Italia brand ambassador with a direct commitment to the development of new products, up to the creation of a dedicated “FC” collection. The partnership will be extended also to all the “Chasing Cancellara” events and with a particular focus on supporting youth cycling …

Selle Italia launches Flite Boost Mathieu van der Poel limited edition saddle

Selle Italia launches a saddle inspired by and dedicated to Mathieu Van Der Poel’s victory at the Tour of Flanders: a collectible Flite Boost available in a limited production run of 104 pieces, equal to the number of Ronde Van Vlaanderen editions held as of 2020. The Flite Boost #RVV20 Limited Edition saddle, signed directly …

How can cyclists identify truly committed brands?

Brands matter to cyclists, as is evident from the sales figures of global giants like Trek, Cannondale, Colnago, Bianchi, and Raleigh. Each cycling specialty has its own niche brands, of course, though interestingly, many of the same brands appear in ‘Top 10’ lists of various bike and travel magazines, owing to their reputation for sturdiness, …

Passionate about Off-Road? Selle Italia Proposes The Flite Boost X-Cross Superflow and Gravel Superflow Models

The new Flite Boost range by Selle Italia includes two models designed for mountain bike and gravel enthusiasts: the Flite Boost X-Cross Superflow and Flite Boost Gravel Superflow. Two saddles that respond to bikers’ demands: lightness, comfort, resistance, and performance. Both come with the Shock Absorber system between the body and rail, which absorbs vibrations …

Gazprom-RusVelo team will continue to race on the Colnago bicycles in 2021

In the upcoming 2021 season, the Russian cycling team Gazprom-RusVelo will continue to race on Colnago bicycles. Since 2013 the team has been competing on Colnago bikes and this ongoing partnership will continue next year, the Russian cycling team has announced.

Two novelties at Selle Italia: more idmatch functions for the perfect saddle fitting and the launch of the new Novus Boost Evo

An increasingly personalized experience on the saddle: this is Selle Italia‘s ultimate goal, as it launches a new feature of the idmatch system. The technology is no longer limited to identifying the ideal saddle size, but it can now also define the ideal shape based on pelvic rotation. This novelty is accompanied by the launch …

Selle Italia celebrates president’s 80th birthday and launches the new company logo

On the occasion of last night’s party to celebrate the 80th birthday of President Giuseppe Bigolin, Selle Italia, the Treviso company also unveiled its new corporate logo. An event, held at the Asolo Golf Club, was attended by cycling champions of the past and numerous friends of the Bigolin family to celebrate the President’s birthday …

The new LeMond bikes are coming, and they will be carbon

According to reports, Greg LeMond is going to successfully revive his bike brand: he recently raised a bit over $2 million in a private placement investment. In collaboration with Deakin University, new LeMond bikes will use the technology developed by Greg LeMond’s other business, LeMond Carbon.

OREKA Training launches O5 – a revolutionary direct-drive machine

OREKA, the company of Indoor Training goods will launch a new and revolutionary direct drive system, the new OREKA O5. The new machine will bring the riders the opportunity to feel free when pedaling thanks to an adjustable balancing system that allows the rider to move the bicycle like outdoor.

Decode your individuality: Repete launches a new personalization service

Prague, Czech Republic – The Czech bicycle manufacturer, Repete, is launching a new service, “Decode Your Individuality.” From now on, customers will be able to convey their character with distinctive frame colors. Color codes form a functional connection between your spirit and the appearance of your finished bike.