Tour de France partners Santini and Hotchillee today announced a 3-year partnership, with Santini becoming the official kit supplier for the pioneering events company and their global cycling community.
The partnership means that Hotchillee’s flagship 3-day LONDON-PARIS, which is delivered officially with the Tour de France, will see amateur cyclists arrive in Paris the day ahead of the pros in Santini kit, the official jersey sponsor of Le Tour.
To celebrate the partnership Santini has designed a commemorative cycling jersey inspired by the French Air Force fly-over, which announces the arrival of the Tour de France peloton in Paris each year. The jersey will be worn by LONDON-PARIS riders as part of an exclusive TdF experience taking place on the final day of Le Tour, details of which will be announced later this month.
The LONDON-PARIS by Tour de France sees 450 amateur cyclists take on the iconic 3-day route to Paris, arriving at the Eiffel Tower on rolling closed roads the day before the Tour de France men’s finish and the new Tour de France women’s race.
LONDON-PARIS riders have the opportunity to watch both races on the iconic cobbles of the Champs-Élysées from trackside seating before staying in Paris at one of the official Tour de France team hotels.
2022 will be the first year riders can take part in The LONDON-PARIS by Tour de France on Road or Gravel, with a new off-road route added for the first time.
Sven Thiele, Hotchillee Founder: “Arriving in Paris on closed roads in a peloton of 450 still gives me goosebumps whenever I think about it. So riding into Paris as an official partner of the Tour de France, in the same official kit as Le Tour will be the icing on the cake.”
Julien Goupil, Media & Sponsorship Director at Amaury Sport Organisation: “We are delighted to build bridges between our partners Santini and Hotchillee to create synergies within the A.S.O. ecosystem. This collaboration will help the London-Paris by Tour de France to strengthen the Tour de France experience they will offer to their riders while providing them with best-in-class cycling kits. It will participate in the development of the event and further establish the London-Paris by Tour de France as a one-of-a-kind event offering riders the unique experience to feel like Tour de France champions.”
Monica Santini – CEO, Santini Cycling Wear: “We are delighted to be partners of the Hotchillee community and to dress the amateurs at The LONDON-PARIS by Tour de France event. To celebrate the event, the riders will wear a special commemorative jersey, branded by Santini, during a TdF experience.”
Jon Sangan – Santini Custom UK Sale Director: “We are excited to partner with Hotchillee as their official clothing partner. Based on our eco-friendly Karma Evo jerseys, Santini designers have created a unique collection for Hotchillee’s London to Paris flagship event. Riders will not only benefit from a once in a lifetime Tour experience but have a unique memento of their ride to cherish for years to come.”
The LONDON-PARIS by Tour de France road route has sold out, with limited places remaining on the gravel route option. For more info on gravel entries, or to join the road waiting list visit the official LONDON-PARIS webpage on the Hotchillee website.
About Santini Cycling Wear
Santini Cycling Wear was founded in 1965 by Pietro Santini who spotted a market for technical cycling clothing as a result of his abiding passion for the sport and competition. In what would seem like a revolutionary and contrarian choice today, the Bergamo-based company made the pivotal decision to design and manufacture all of its products exclusively in Italy. Each item is designed and developed by a design team with a deep-rooted passion for the two-wheel world to meet four key requirements: fit, performance, comfort, and durability.
Santini currently produces 5,000 items of clothing per day and exports 80% of its output. It is deeply committed to ongoing investment in researching and developing innovative textiles and new production methods. However, people -athletes- remain its central focus as it continues to refine its creations to allow cyclists to pursue their sporting passions in a comfortable but inimitably stylish kit.
Hotchillee has specialized in pioneering cycling adventures since 2004. Since then the worldwide Hotchillee community has grown with the camaraderie, inclusivity, and fun bringing together a diverse global community with members connected digitally via the Hotchillee companion app.
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